Cover Design in Less Than Two Minutes (a reprise)

We’ve been sharing information here on the designing of book covers and I remembered a related post I wrote three years ago that I thought you might enjoy seeing again. (More accurately, I seized this opportunity to use something from the archives because I forgot to write a post last night. There! I’ve admitted it… but it fits in so well with my last few posts that I don’t feel one bit guilty.)

Here’s a time-lapse video that cleverly utilizes the process, condensing a six hour process into less than two minutes. It’s fascinating, albeit dizzying. In it, the Creative Director of Orbit Books, Lauren Panepinto,  displays her process for designing the cover of Gail Carriger’s Blameless. While vampires and werewolves aren’t my genre of choice, I thought the resulting cover was a good example of what Rachel Cole said in Friday’s post, that the cover design must reflect the genre, or potential readers won’t pick it up.

There’s more about the the making of this video on the Orbit Books website, and a further detailed commentary by Lauren Panepinto on the Design Related website.

It all goes to show that creating exactly the right cover isn’t a simple process.

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