I like my shampoo. It does everything I need it to (well, admittedly I don’t get that thick mass of lustrous curls that the model on TV flings over her shoulder, but it gets my hair clean) and I like its fragrance. I’ve been using the same brand for several years and wasn’t planning to switch to anything else.
Then I ran short and went shopping for more. That’s when I did what I normally would never do. I bought something on impulse because I liked the packaging. It was still shampoo and it was still the same brand. The blurb on the bottle said it was a new natural formula – I did read it… honestly, I did — but what sold me was the soft green design and lid. It drew me like a magnet. It also matched my bathroom. Sold! Even though it doesn’t smell as nice as the other formula, I’ll continue to use this one and probably buy more when it’s gone. Did I mention I really love that green?
We’ve all heard that we shouldn’t judge a book by its cover, but covers do help sell books. Yes, we’ll read the back cover blurb and make sure the genre is what we’re looking for, but the likelihood is that the cover will be the first thing that catches our attention.
What is it about a book’s cover that draws you to pick it up? How likely are you to buy a book with an unappealing cover design?